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Uber sets its sights on long-haul trucking

For shippers, carriers, brokerages and really all other industry stakeholders that have not given much thought to the possibility of Uber becoming a truckload carrier, it appears it may be time to change that mindset.

That is due to a couple of different reasons. One is the ride sharing service’s recent acquisition of self-driving truck startup company Otto for roughly $680 million. Upon completion of this deal in August, an Otto blog posting noted that “with Uber, we will create the future of commercial transportation: first, self-driving trucks that provide drivers unprecedented levels of safety; and second, a platform that matches truck drivers with the right load wherever they are,” en route to building the backbone of what it called the “rapidly-approaching self-driving freight system.”

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Source: www.LogisticsMGMT.com

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